Digital Marketing
A core aspect of digital marketing is Search Engine Optimization (SEO), which involves optimizing a website to rank higher in search engine results, making it easier for potential customers to find. Pay-per-click (PPC) advertising and Social Media Marketing (SMM) leverage paid campaigns to attract targeted traffic through platforms like Google Ads or social media sites such as Facebook, Instagram, and LinkedIn. Digital marketing is highly data-driven, using analytics tools to track user behavior.
Benefits of Digital Marketing
The benefits of Digital Marketing are cost-effective promotion, precise audience targeting, real-time performance tracking, increased brand visibility, personalized communication, higher engagement, and business growth.